We’d love to
work with
you!
Cub & Kin is a growing Instagram community and business run by two buys mums. It’s birth education and support with big sister energy and zero fear-mongering
Inclusive
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Engaging
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Evidence Based
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Down to Earth
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Inclusive 〰️ Engaging 〰️ Evidence Based 〰️ Down to Earth 〰️
Who is Cub & Kin?
Cub & Kin is a birth and early parenting education platform based in the Sutherland Shire, founded by a doula-led team passionate about supporting families through pregnancy, birth, and postpartum. Through intimate in-person classes and community-driven online content, we guide parents with warmth, honesty, and evidence-informed support.
We love working with brands that genuinely align with our values and the real needs of parents. For social media partnerships, we share products we truly use and trust, featuring them organically in educational and lifestyle content. Our focus is on authentic storytelling, long-term alignment, and helping families discover products that support them during this deeply transformative season.
Audience Snapshot
GENDER
We reach a highly female-led audience, with 97.5% women and 2.5% men.
AGE
The majority of our audience falls within the 25–34 age range (56.6%), with a strong secondary audience aged 35–44 (24.5%).
LOCATION
Our audience is primarily based in Australia (24.8%), followed by the United States (22.8%) and the United Kingdom (17.1%).
Key Metrics
Platform
Primary platforms include Instagram (with automatic sharing to Facebook), with TikTok as an emerging channel for continued growth.
Followers
Our community currently includes 3.4K followers on Instagram and 1.4K on Facebook, made up primarily of expecting and new parents, as well as midwives and doulas.
AVERAGE REACH
In the past 30 days, our content has reached nearly 900K views, generated 31.8K interactions, and included 138 pieces of shared content.
ENGAGEMENT RATE
Our content consistently generates strong engagement, with high saves, shares, and interactions across educational and community-focused posts.
Content & Collaboration
We love creating content that feels natural, helpful, and genuinely aligned with the needs of expecting and new parents. Our collaborations are designed to integrate seamlessly into the education and support we already provide.
Examples of how we may share brand partners include:
Educational Reels or Posts
Featuring products within birth, postpartum, or early parenting education (e.g. “What we actually recommend for postpartum recovery”).Everyday Use Stories
Casual, behind-the-scenes sharing of products we genuinely use — at home, in class prep, or in our own parenting lives.Classroom & Community Integration
Thoughtful mentions of partner brands during classes, paired with follow-up social content for families who continue engaging online.Product Spotlights
Simple, honest introductions to products we believe add value for parents during pregnancy, birth, or postpartum.Long-Term Brand Alignment
Ongoing partnerships where brands naturally become part of our ecosystem — rather than one-off, transactional promotions.
All content is shared in our own voice and style, with the trust of our community front of mind.
